Mailing Lists of Good Customers
A business becomes a successful enterprise when customers like the company and the product. This takes time and becomes a valuable asset to both the business owner and the community at large. As companies grow, communities benefit by having jobs and build a reputation as hard working area. This shows that it is a great place to live and work or start a business. To keep your companies goods or service in the mind of the customers, reminders need to be sent from time to time, about all the good things the company and its product does for customers. Using mailing lists is a time-honored way of delivering these reminders.
Having a sale or promotion is a good reason to send out a postcard or flier. Selling a product that is a benefit to the community at a certain time of year is good service. Mailing lists are useful to contact the customer and let them know that the company is offering the best sales prices. Most good shoppers are happy to sign up on a mailing list to receive such promotional offers. They want to be smart with their money as well as support local businesses. A company is smart to stock up on products that sell well at various times of the year, and then have a price reduction sale at the right time.
When using the mailing list, it is important to have a well-designed flier that is appropriate for the product being promoted. The only time the color fuchsia should be used is for furniture “GOING OUT OF BUSINESS” sales. Seriously, use appropriate colors such as mild earth tones for medical supplies or office items while using some colorful things for kid’s toys or electronics. Blue is often used by banks because the sky is blue and is there every day. It is reliable and the bank wants customers to believe that they are reliable as well. For effective use of advertising dollars, use a full service graphic and print shop that will design, print and deliver a postcard or flier to the mailing lists the company provides.